The “Choose Water This Summer” Campaign is a collaboration between G21 (Geelong Regional Alliance), Councils, and partners in the South West Victoria region, including Colac Otway Choose Change. The G21 region has a population of approximately 324,067 people and includes five municipalities: Colac Otway, Golden Plains, Greater Geelong, Queenscliffe and Surf Coast.
The aim of the campaign is to utilise social media platforms, as well as various communication tools to encourage water as the drink of choice in the G21 region this summer, and promote health and wellbeing by encouraging and supporting healthy behaviours.
WHY IS WATER the best drink for good health?
Water is the best choice for keeping the body hydrated. It has no added sugar, no kilojoules and is not fizzy, so is much better for your teeth and the waistline. Soft drinks are highly acidic and this, along with high levels of added sugar, can damage teeth and lead to tooth decay.
Drinking soft drinks and other drinks with added sugar, can lead to putting on excess weight or becoming obese, and this may increase the risk of developing type 2 diabetes, heart disease and some cancers (ABS 2014).
Keeping the body hydrated is essential for good health. Dehydration can lead to feelings of tiredness, thirst, weakness, lethargy, the senses become weak and psychological reaction times will be impaired.
Water is the best choice for hydration and therefore swapping sugary drinks for water can help to improve health and wellbeing for everyone (WHO 2015).
In 2017, a survey of Colac Otway primary students, conducted by Deakin University, found only 53.7% drank the recommended 5 glasses of water each day.
Choose Water This Summer Toolkit